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Posted inMarketing Management
Evolution Of Marketing
As noted earlier, exchange is the origin of marketing activity. When people need to exchange…
Posted inMarketing Management
What is Marketing?
Continuous exposure to advertising and personal selling leads many people to link marketing and selling,…
Posted inMarketing Management
Introduction
Production and marketing of goods and services are the essence of economic life in any…
Posted inSupply Chain Management
Customs Clearance – Meaning, Scope and Documentation
Customs Departments are the government designated authority to implement the policies related to import and…
Posted inSupply Chain Management
SCM – Agile and Reverse
In this chapter, we will throw some light on two specialized supply chains − ● Agile…
Posted inSupply Chain Management
SCM – Role of IT
Companies that opt to participate in supply chain management initiatives accept a specific role to…
Posted inSupply Chain Management
Demand-Driven Strategies
The demand-driven strategies were first developed to understand the impact of inactivity and collection, as…
Posted inSupply Chain Management
Push & Pull System
Mostly we find a supply chain as merger of both push and pull systems, where…
Posted inSupply Chain Management
Differences in Push and Pull System
The major differences between push and pull view in supply chain are as follows −…
Posted inSupply Chain Management
SCM – Integration
Supply chain integration can be defined as a close calibration and collaboration within a supply…