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Introduction to Marketing Mix
Objectives In this lesson, we will introduce you to the activities that comprise a firm’s…
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Market Segmentation, Targeting and Positioning
Objectives In this lesson, we will introduce you to the activities, viz., segmentation, targeting and…
Posted inMarketing Management
Buyer Behaviour
Objectives In this lesson, we will introduce you to the process through which the ultimate…
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Marketing Environment
Objectives In this lesson, we will introduce you to the forces that define marketing’s external…
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Marketing Planning
Marketing planning involves objectives and plans with a 2-5-year time horizon and is thus further…
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Marketing Process
Objectives In this lesson, we will introduce you to the activities that makeup the marketing…
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Marketing Concepts
Objectives In this lesson, we will introduce you to the conceptual ideas that makeup the…
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Functions of Marketing
Firms must spend money to create time, place and ownership utilities as discussed earlier. Several…
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Extending the Traditional Boundaries of Marketing
Until fairly recently, marketing focused primarily on exchanges of goods between individuals (business-to-consumer (B2C) marketing)…
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Marketing Framework
The basic elements of a marketing strategy consist of (1) the target market, and (2)…