Analyze the Alternatives

This is an important stage in the decision-making process and perhaps the toughest. Managers must identify the merits and demerits of each alternative and weigh them in light of various situations before making a final decision.

Evaluating the alternatives can be done in numerous ways. Here are a few possibilities:

     Qualitative and quantitative measurements

     Perform a cost‐effectiveness analysis for each alternative

     Marginal analysis

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