Motivation – An Important Factor

The performance of an entrepreneur is dependent on his/her ability and willingness to perform. Here, by ability we mean a function of education, experience and skill and by willingness we mean to perform depending upon the level of motivation.

Motivation is one of the fundamental factor required for an entrepreneur to promote his/her ideas. In everyday usage, the term “motivation” is frequently used to describe why a person does something. It is the driving force behind human actions..

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