Posted inMarketing Management
Buyer Behaviour
Objectives In this lesson, we will introduce you to the process through which the ultimate…
Posted inMarketing Management
Marketing Environment
Objectives In this lesson, we will introduce you to the forces that define marketing’s external…
Posted inMarketing Management
Marketing Planning
Marketing planning involves objectives and plans with a 2-5-year time horizon and is thus further…
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Marketing Process
Objectives In this lesson, we will introduce you to the activities that makeup the marketing…
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Marketing Concepts
Objectives In this lesson, we will introduce you to the conceptual ideas that makeup the…
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Functions of Marketing
Firms must spend money to create time, place and ownership utilities as discussed earlier. Several…
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Extending the Traditional Boundaries of Marketing
Until fairly recently, marketing focused primarily on exchanges of goods between individuals (business-to-consumer (B2C) marketing)…
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Marketing Framework
The basic elements of a marketing strategy consist of (1) the target market, and (2)…
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Evolution Of Marketing
As noted earlier, exchange is the origin of marketing activity. When people need to exchange…
Posted inMarketing Management
What is Marketing?
Continuous exposure to advertising and personal selling leads many people to link marketing and selling,…