Mechanical Engineering

Until fairly recently, marketing focused primarily on exchanges of goods between individuals (business-to-consumer (B2C) marketing)…

The basic elements of a marketing strategy consist of (1) the target market, and (2)…

As noted earlier, exchange is the origin of marketing activity. When people need to exchange…

Continuous exposure to advertising and personal selling leads many people to link marketing and selling,…

Production and marketing of goods and services are the essence of economic life in any…