Posted inMarketing Management
Functions of Marketing
Firms must spend money to create time, place and ownership utilities as discussed earlier. Several…
Posted inMarketing Management
Extending the Traditional Boundaries of Marketing
Until fairly recently, marketing focused primarily on exchanges of goods between individuals (business-to-consumer (B2C) marketing)…
Posted inMarketing Management
Marketing Framework
The basic elements of a marketing strategy consist of (1) the target market, and (2)…
Posted inMarketing Management
Evolution Of Marketing
As noted earlier, exchange is the origin of marketing activity. When people need to exchange…
Posted inMarketing Management
What is Marketing?
Continuous exposure to advertising and personal selling leads many people to link marketing and selling,…
Posted inMarketing Management
Introduction
Production and marketing of goods and services are the essence of economic life in any…
Posted inSupply Chain Management
Customs Clearance – Meaning, Scope and Documentation
Customs Departments are the government designated authority to implement the policies related to import and…
Posted inSupply Chain Management
SCM – Agile and Reverse
In this chapter, we will throw some light on two specialized supply chains − ● Agile…
Posted inSupply Chain Management
SCM – Role of IT
Companies that opt to participate in supply chain management initiatives accept a specific role to…
Posted inSupply Chain Management
Demand-Driven Strategies
The demand-driven strategies were first developed to understand the impact of inactivity and collection, as…